Well, my first release was a Superstar-and because it was going to be the 50th anniversary, they told me that's what I'd have to release first. What was the initial spark? Where did you want to steer it? It was exactly what I wanted to make two years ago. And this collection, since it takes so long, it was two years ago. They let me do exactly what I wanted to do. I have to imagine that, to put your own line aside, it would need to be a fairly serious offer. Who wouldn't take that opportunity, and to get your stuff worn and seen by more people and also have a great education? So it was like, of course I'm going to learn from these geniuses and collaborate with them. And so that deal kind of came in, and that would prevent me from doing that for at least two years–and I would get to design shoes and clothes for them. Hill spoke to GQ about putting his new gear out into the world, learning to trust his taste, and the power of personal style. That's not to say he's done directing-we speak on the first day of production of his new film, a documentary for Netflix about psychotherapy. And color is back in Jonahworld: everything comes in one of three rich jewel tones. The shoes are a take on his beloved Sambas the clothes a variation on the shorts-and-puffer outfit he turned into a paparazzi staple.
Two years later, he’s got plenty of real estate-and more than that, he’s building, with the release this weekend of Jonah-designed sneakers and clothing, produced through his partnership with Adidas. This was a basic sanity thing: “I didn't have the real estate in my brain,” he explains, to dress like a maniac and get all his work done. In came by sober, adult, sharply-cut pieces in various shades of black. Away went the Patagonia Baggies and tie-dye tees and Palace logos that had turned him into an unlikely, delightful street style star. He was juggling interviews and screenings and meetings upon meetings, so he decided to reduce what had been, to that point, a celebrity closet without compare. Back in 2018, while promoting his film Mid90s, Jonah Hill adopted a sort of uniform.
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